COFFEE FELLOWS / EGYPT SUMMER CAMPAIGN / FILM TREATMENT

A summer state of mind

SUMMERVIBES.

مهما اختلفنا.. الفرحة في الصيف تجمعنا

Campaign direction / Summer 2025

COFFEE, CUTLIKE A MEMORY.

Warm light, quick glances and a camera that moves like it belongs inside the group. The treatment turns an everyday cup into a shared summer signal.

Sky#BEDFF0 Lemon#FFF46D Sun#FFB03E Heat#FF7E18 Pulse#F64658

Summer Vibes campaign color palette — The spectrumCold sky to hot pink

Visual language / Reference world

LIGHT THATTASTES LIKE SUMMER.

Golden skin. Hard color. Honest movement.

Summer Vibes visual mood references — Visual moodWarm / social / tactile

Summer Vibes lighting and color references — LightingGolden / graphic / vivid

Summer Vibes wide angle framing references — Framing14mm / 16mm

Film craft / The rhythm

MOVE FAST.FEEL EVERYTHING.

Handheld closeness with graphic transitions and a relaxed tempo.

Camera movement

IN THE
MOMENT.

Handheld, slider, dolly and whip-pan energy.

Edit language

CUT ON
FEELING.

Bottle flashes, match cuts and sound bridges.

Tempo

LET IT
BREATHE.

Short beats with enough space for the smile to land.

Casting / Styling

REAL PEOPLE.REAL CHEMISTRY.

Distinct personalities held together by one easy summer language.

Summer Vibes casting direction — CastThree energies / One group

Summer Vibes styling direction — StyleNatural silhouettes / Bright detail

Sound / Script / Voice

HEAR THEICE DROP.

Cups, laughter, the door opening and a summer track underneath it all. The sound world carries the same warmth as the image.

FoleyMusicVoice overVFX

Coffee Fellows Egypt Summer Vibes treatment cover

The treatment / Coffee Fellows Egypt

A FULL WORLD.READY TO ROLL.

Concept, palette, camera, cast, edit and sound - one connected summer system.

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COFFEE FELLOWS EGYPT × MAKERZ

SUMMERSTARTS HERE.

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